Eight months ago, CEO Lawrence Hunt began the process of executing his dream for redefining business class travel by providing business travelers with a more comfortable and cost-effective option for service across the Atlantic. Today, that vision was realized as Silverjet embarks upon its first round-trip journey between London's Luton Airport and Newark Liberty International Airport, marking the official inauguration of the airline.
Silverjet's daily non-stop service between the New York area and London start at fares as low as $1,798, which in most cases is 50 percent less than competitive London-New York business class fares.
Lawrence Hunt, CEO, Silverjet comments, "For too long, long haul airline travel has been associated with hassle, disappointment and environmental damage. We've spent the past three years talking to customers and feel confident that Silverjet addresses their biggest concerns, making every journey as comfortable, flexible and innovative as possible. Silverjet aims to revolutionize the flying experience by spearheading a move towards civilized and enjoyable air travel. We are thrilled to be offering private jet experiences at Premium Economy prices.
"Looking forward we will commence operation of our second London Luton to New York Newark flight in July this year and we are currently investigating further long haul opportunities."
Silverjet's first flight is accompanied by the launch of its unique carbon offsetting program. Included within all ticket prices is a mandatory carbon offset contribution, giving fliers the opportunity to reinvest "Carbon Points" into a number of climate friendly projects around the world. The program has been set up in partnership with leading climate change consultants The CarbonNeutral Company and it has been developed in accordance with the CarbonNeutral protocol, the leading standard and quality mark for action on climate change.
Silverjet has created a new class of travel, heralded Silver Class, by designing a travel experience that focuses on the customer as an ally, Common frustrations and hassles associated with travel have been eliminated, making the journey as comfortable, flexible and innovative as possible.
Exclusive terminal experiences on both sides of the Atlantic allow customers with only carry on baggage to check-in as little as 30 minutes before departure time and to board the plane when it suits them.
Every Silverjet flight features award-winning flat bed seats, which extend to 6'3" long. On night flights the plane is a designated Quiet Zone to maximize sleep time. Lights stay off from take off to landing -- there are no overhead lights and breakfast is served on tip toes. Minimal announcements are made and there are no trolleys on board to ensure cabin noise and interruptions are kept to a minimum. For those who want to sleep later, Silverjet has devised a 'Breakfast Express' option so customers can have their breakfast 'on the go' and leave the plane with a steaming cup of coffee or tea.
Delicious choices of appetizers and main courses are plated in the gallery and served by hand. In keeping with the airline's premium service, customers can be entertained on the portable in-flight entertainment system with noise canceling headsets, latest releases and Silver Screen classic movies, plus US and UK television programming. Customers also have the choice to start their movie when they like, adding to the unique personal experience. In addition, all Silverjet flights feature a women's-only restroom facility.
The Silverjet cabin crew has been recruited from an elite, articulate and personable pool of hotel, catering and restaurant professionals. With one of the best crew-to-customer ratios in the air (10:1) customers can be assured they will be greeted by name and be well cared for.
"We have successfully created a sanctuary in the sky that promises to revolutionize trans-Atlantic travel," Hunt added. "Silverjet customers can work in a relaxing and quiet atmosphere, sleep in a comfortable flat bed or enjoy the in-flight entertainment options. We sought to create an experience where our customers can, if they so desire, disconnect from the world below."
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