www.Parctel.com: From 1st April 2007 onwards the name dba will no longer have its own corporate identity. The entire range of activities, from bookings to flights, will be carried out under the Air Berlin brand. This applies to domestic German routes and to European flights. "We have adopted the business quality of dba and combined this with the award-winning Air Berlin service. The result is our common business class for everyone," explained Joachim Hunold, Air Berlin’s Chief Executive Officer, in Berlin on Monday.
Discrepancies in the regulations regarding fares, baggage allowance, reductions and service have now been eliminated. The flexi fares that used to apply at dba will soon be available for booking via all the Air Berlin sales channels. The relevant technical changes will start to be implemented by the end of March. All flights operating from 1st May 2007 can then be booked using the Air Berlin system, and with the carrier code of "AB".
dba’s domestic German destinations fit in perfectly with Air Berlin’s European network. Air Berlin passengers have a choice of more than 600 flights a day. All the aircraft sport Air Berlin’s livery. The ticket desks and check-ins at the airports are a uniform Air Berlin red as well.
The result of this standardisation of brand identity means that Air Berlin flights can now be booked within Germany and throughout Europe from 29 euros, including taxes and charges. With the "Top Bonus" frequent flyer programme, passengers can earn miles towards a free flight on all routes. There is an immediate 33 per cent reduction for children under 12, and this also applies on German domestic flights. The chocolate heart will be retained on flights within Germany, although it will now be appearing in Air Berlin red.
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